We offer full-funnel
Google Ads campaign management
to reach your target audience
What is full-Funnel Google AdS Marketing?
Xtropy utilizes the entire suite of Google Ads tactics to find optimal solutions for your unique goals. We can develop strategies to target your ideal audience along every stage of the consumer journey.
YOUTUBE Video ADVERTISING
One of the fastest growing channels to attract, convert, or retain customers is digital video marketing. At an average cost-per-view of around a nickel, you can broadcast your message at an incredible scale with a modest ad spend. A full 90% of consumers watch videos on their mobile device.
- Assist with brand awareness and build brand trust
- Leverage sequential video ads to facilitate storytelling
- Boosts conversions, sales, and brand lift
- Improves campaign ROI
- Take advantage of extensive targeting options
Digital display advertising is used in the overall marketing mix for both brand awareness purposes and generating conversions. Display ad targeting has come a long way, and targeting your prospects with display ads is much more reliable. Through strategically planned and creatively designed display ads, you have a greater potential to:
- Reach your highly targeted audience
- Increase sales and leads
- Remarket to non-converting or previous visitors
- Establish and promote your brand
Paid Search Advertising
Our favorite bottom-funnel tactic, paid search can play an important role in capturing conversions. This bottom-of-the-funnel tactic is a staple to nearly any marketing plan due to the highly relevant targeting.
- Appear on the first page of Google
- Generate highly-targeted traffic
- Capture conversions
- Easily determine your ROI
- Quickly adjust campaign budget and flight
Implementing remarketing (or retargeting) ad campaigns will help capture potentially lost conversions by converting lookers to bookers. We recommend including remarketing advertising as a vital element of our clients’ marketing plans, and with good reason. Remarketing allows you to:
- Re-engage your non-converting or previously converting visitors
- Communicate the message they need to see/hear based on their position in the sales funnel
- Optimize yield management
- Increase sales and leads
- Positively promote your brand and stay top-of-mind
Put our services to work for you.
Google Ad Plans that Meet You Where You Are
Need more profitable leads and sales? Let us develop the strategies and campaigns to help get there. No matter what your business model, we have best practices we can apply to your campaigns to get you the best possible results.
White Label Solutions for Agencies
Immediately add Google Ads capability to your agency team with Xtropy. We provide a team of experts who can put together and execute strategies and campaigns for your clients immediately.