CLIENT: The Police Credit Union
Generate targeted audience awareness
Track online and offline converions
Within the three months, our search campaigns drove over 141 conversions which included, new account applications, auto loans, personal loans, credit cards, and more with an ad spend of around $1,200. Police CU was very happy with the return on their ad spend and decided to proceed to test the full-funnel approach.
Xtropy added a display campaign to drive awareness and consideration, and with the use of a custom audience, we were able to better target law enforcement within their geographic area. Within two months, our ads interacted with over 845,000 potential customers. As the search campaigns capitalized on top-funnel awareness, we saw conversions increase by 35% from the previous two months. The number of potential customers searching for Police CU also increased by 72%.
Conversions increased 4x
Cost per conversion dropped 80%
After the display tactic was proven successful we launched a TrueView campaign to increase top of funnel awareness and within the first four months, it resulted in over 10,300 video views. Which increased impressions in our search campaign by 35%, conversions by 50%, and decreased our cost per conversion by 26%.
Lastly, Xtropy launched Discovery campaigns taking advantage of our custom audiences and saw an 82% increase in impressions, a 90% increase in conversions, and a 21% drop in cost per conversion. Ultimately, conversions ended at a very efficient $11.77 cost per conversion.
To show the dramatic difference running a full-funnel campaign can make, key metrics compared to a search-only approach are as follows:
Conversions have increased by 4x per month
Estimated value of the conversions has increased by 6x
The cost per conversion dropped by 80% per month