Skip to content

CLIENT: PG&E
VERTICAL: Energy

As California’s largest utility provider, PG&E needed to reach its 15+ million residential and commercial customers with a wide range of outreach initiatives, often with strict regulatory and performance requirements and goals. 

THE CHALLENGE

PG&E’s array of supporting media agencies were siloed and separately running paid search campaigns while inadvertently cannibalizing each other’s performance. To complicate matters, the rapid campaign launches and flighting created alignment problems where other partner agencies couldn’t keep up.

GOALS

  • Eliminate Inefficiencies and Campaign Cannibalization Across Agencies

  • Improve Cost-Efficiency and Engagement Across Campaigns Deliver Scalable, Compliant

  • Reporting for Regulatory and Internal Use

OUR SOLUTION

Xtropy built a full-funnel digital program on Google Ads focused on both brand and performance outcomes. We:

  • Elimination of keyword overlap and double-bidding cannibalization
    82% lower cost per landing page engagements across both residential, commercial, and brand campaigns
  • Streamlined reporting across Google Ads supported campaigns, giving internal teams clear visibility into ROI in a streamlined manner
  • Trusted partnership recognized for performance, transparency, and cross-channel coordination for over a decade

THE RESULTS

82% lower cost per landing page engagement

  • Elimination of keyword overlap and double-bidding cannibalization 82% lower cost per landing page engagements across both residential, commercial, and brand campaigns
  • Streamlined reporting across Google Ads supported campaigns, giving internal teams clear visibility into ROI in a streamlined manner
  • Trusted partnership recognized for performance, transparency, and cross-channel coordination for over a decade
DOWNLOAD PDF