Rapid Recon is a SaaS technology company that licenses a workflow app for collaboration and communications for vehicle reconditioning and sales. Rapid Recon approached Xtropy because they wanted a partner that would develop a strategic plan for their ad spend and also properly track offline conversions in order to prioritize media dollars and gain visibility to which channels leads were being driven from.
CLIENT: Visit Truckee-Tahoe
VERTICAL: Hospitality and Tourism
Visit Truckee-Tahoe is the 501c6 Destination Marketing & Management Organization for Truckee, California. Its mission is to protect, preserve, promote, and enhance Truckee as an authentic mountain town. Visit Truckee-Tahoe reached out to Xtropy because they wanted to increase overnight tourism in the Truckee area, as well as drive visits during the historically slower winter, fall, and spring months.