CLIENT: The Police Credit Union
The Police Credit Union approached Xtropy seeking a partner that could develop and execute a strategic plan for their digital ad spend, and also properly track offline conversions in order to prioritize media dollars and gain visibility to which channels leads and new customers were being driven from. They specifically wanted to advertise to their niche customers in law enforcement and offer them financial products.
CLIENT: Visit Truckee-Tahoe
VERTICAL: Hospitality and Tourism
Visit Truckee-Tahoe is the 501c6 Destination Marketing & Management Organization for Truckee, California. Its mission is to protect, preserve, promote, and enhance Truckee as an authentic mountain town. Visit Truckee-Tahoe reached out to Xtropy because they wanted to increase overnight tourism in the Truckee area, as well as drive visits during the historically slower winter, fall, and spring months.