CLIENT: PG&E
VERTICAL: Energy
Xtropy streamlined PG&E’s digital advertising by eliminating keyword overlap and cannibalization across siloed agency campaigns. We built a unified Google Ads strategy spanning awareness and performance goals, while also creating a compliant reporting platform for regulatory and internal teams. This approach reduced cost per landing page engagement by 82% and solidified a trusted partnership lasting over a decade.
CLIENT: Rite-Aid
VERTICAL: Pharmacy
Xtropy partnered with Rite Aid to build a full-funnel paid media strategy that aligned both retail and healthcare goals. By leveraging Performance Max, YouTube, Display, and Discovery campaigns alongside targeted audience segmentation, we dynamically optimized spend and messaging. The result was a 2.6x increase in store visits, 73% more efficient ROAS, and a scalable COVID-19 vaccine campaign reaching multi-million-dollar monthly investment levels.
CLIENT: DISC Sports & Spine Center
VERTICAL: Healthcare
As a recognized leader in sports medicine, spine surgery, orthopedic care, and pain management across Southern California, DISC Sports and Spine Center sought to expand its digital footprint and reach a wider audience, while generating profitable patient leads.
CLIENT: The Police Credit Union
VERTICAL: Finance
The Police Credit Union approached Xtropy seeking a partner that could develop and execute a strategic plan for their digital ad spend, and also properly track offline conversions in order to prioritize media dollars and gain visibility to which channels leads and new customers were being driven from. They specifically wanted to advertise to their niche customers in law enforcement and offer them financial products.
CLIENT: Rapid Recon
VERTICAL: Technology
VERTICAL: Technology
Rapid Recon is a SaaS technology company that licenses a workflow app for collaboration and communications for vehicle reconditioning and sales. Rapid Recon approached Xtropy because they wanted a partner that would develop a strategic plan for their ad spend and also properly track offline conversions in order to prioritize media dollars and gain visibility to which channels leads were being driven from.
CLIENT: Visit Truckee-Tahoe
VERTICAL: Hospitality and Tourism
Visit Truckee-Tahoe is the 501c6 Destination Marketing & Management Organization for Truckee, California. Its mission is to protect, preserve, promote, and enhance Truckee as an authentic mountain town. Visit Truckee-Tahoe reached out to Xtropy because they wanted to increase overnight tourism in the Truckee area, as well as drive visits during the historically slower winter, fall, and spring months.
