Careers

Google Ads Campaign Architect

Campaign Research/Strategy - Campaign Builds

Xtropy has 17+ years of experience strategizing and implementing search campaigns for our clients.

As a campaign architect, you will be solely responsible for the research, design, and build out of all client and agency client campaigns. This will include nearly all Google Ads tactics such as TrueView, Google Display, Discovery, Shopping, App Install, etc. As such, we need the best of the best. You will need to have deep experience in designing and building campaigns over numerous verticals and industries, and all campaign types (awareness, performance, etc.). Once campaigns are built and launched, they’ll be turned over to our campaign management team that will work to optimize them for long-term success.

As a remote position, strong performers in this role will be:

  • Self-starters
  • Independent thinkers
  • Empathetic and patient
  • Capable of repetitive tasks
  • Can see and understand the bigger picture, for our clients and their target audiences

Responsibilities

Utilize your talents and lean on your experience with Google Ads campaign builds

  • Attend campaign briefing calls/meetings to learn more about the campaign goals and target audiences.
  • Read and digest campaign briefs to better understand the campaign objectives.
  • Research (keywords, placements, et al) the campaign elements and targets to ensure campaign success.
  • Write stellar, error-free ad copy that will compel the target audience to take action.
  • Understand the nuances of various Google Ads campaigns, settings, and bid strategies to be able to confidently launch a campaign that will have a reasonable chance of being successful.
  • Be an expert at Google Ads Editor, Excel/Google Sheets, and keyword research.
  • Stay current on all settings and configurations within Google Ads.
  • Be proficient at campaign launch checklist management.

Qualifications

  • Be a pleasant human
  • 4+ years of relevant work experience involving Google Ads campaign builds
  • Advanced familiarity with Google Ads and digital marketing is a must
  • Excellent written and verbal communication skills
  • Demonstrated ability to understand complex problems and address them with Google Ads
  • Knowledge of business processes and organizational structures

We estimate the position requires 10-30 hours per month. The compensation will be DOE.

If interested, please follow the very specific directions below in order to be considered for an interview:

Attach your cover letter and resume to brieanna@xtropy.net. Your subject must read CAMPAIGN ARCHITECT. In addition, your email must include the following in order to be considered for an interview 1) A brief description of the most complex campaign you’ve personally built to date, and 2) If finances were not an issue where would you live and why?

Business Development Representative

Outbound Calling - Cold Emailing - Appointment Setter

Xtropy Search Marketing has 17+ years of experience strategizing and implementing search campaigns for our clients.

As a BDR, you will be the initial face of Xtropy. As such, we need the best of the best representing our organization. You’ll be tasked with nurturing prospects via cold email and calling in order to ultimately book a discovery call with our campaign team.

As a virtual (remote) position, strong performers in this role will be:

  •  Self-starters
  •  Independent thinkers
  •  Someone that welcomes rejection and input
  •  Capable of repetitive tasks
  •  Empathetic and patient

 

Responsibilities

Use prospecting strategies to lead initial outreach to prospects

  • Identify the needs and challenges of the prospective customer
  • Navigate corporate organizations to find the decision-maker
  • Determine the prospect’s interest in paid search/PPC/SEM
  • Conduct initial outreach to target prospects via email and phone
  • Schedule discovery meetings for sales representatives and prospects
  • Manage to a quota of at least three booked discovery calls each week
  • Utilize our internal CRM system to manage pipeline and leads
  • Interact cross-functionally with the Xtropy teams and contribute to the overall business development goals of our organization

Qualifications

  • Be a pleasant human
  • 3 years of relevant work experience involving telemarketing and/or outbound sales
  • Advanced familiarity with Google Ads and digital marketing is a must
  • Excellent written and verbal communication skills (with a heavy emphasis on listening)
  • Demonstrated ability to communicate complex analytical concepts to an executive audience
  • Knowledge of business processes and organizational structures

We estimate the position requiring 20-40 hours per month. The compensation will start with a combination of both salary and commission with the goal to transition to 100% commission over time.

If interested, please follow the very specific directions below in order to be considered for an interview:

Attach your cover letter and resume to brieanna@xtropy.net. Your subject must read BUSINESS DEVELOPMENT REPRESENTATIVE. In addition, your email must include the following in order to be considered for an interview 1) An example of a time when you succeeded after experiencing a period of rejection, 2) What motivates you to succeed and why, and 3) If finances were not an issue where would you live and why?

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