About Text Ads:

It has three parts: headline text, display URL, and description text. See the requirements below.

Length Limits:

Field

Max Length

Headline 1

30 characters

Headline 2

30 characters

Headline 3

30 characters

Description 1

90 characters

Description 2

90 characters

Path (2)

15 characters


View Details on Google

About Display Ads:

Ad Sizes can be uploaded in multiple different formats and sizes. You can upload image ads as GIF, JPG, and PNG. Max. size 150KB. See the requirements below.

Ad sizes

250 × 250 Square

250 × 360 Triple widescreen

300 × 250 Inline rectangle

336 × 280 Large rectangle

Skyscraper  

160 × 600 Wide skyscraper

300 × 600 Half-page ad

Leaderboard

 

728 × 90 Leaderboard

930 × 180 Top banner

970 × 90 Large leaderboard

Mobile  

320 × 50 Mobile banner

320 × 100 Large mobile banner

 

View Details on Google

About Responsive Display Ads:

These require two things: a marketing image and a logo. See the requirements below.

Landscape Marketing Image

Ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.

Square Marketing Image

Image should be greater than 300 x 300. The file size limit is 5120KB.

Logo 

Square (1:1) and should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200. 

Landscape (4:1) logo, which should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. The file size limit is 5120KB.

View Details on Google

About Gmail Ads: 

The expanded ad specifications requirements are below.

Accepted Image Formats

JPEG, JPG, PNG, GIF (non-animated)

Marketing Image

​Landscape (1.91:1): 1200×628 (minimum size required: 600×314).

Square: 1200×1200 (minimum size required: 300×300)

Logo Image Size

Square: 1200×1200 (minimum size required: 144×144). Aspect ratio must be 1:1.

Logo maximum file size: 150KB (1MB for header image and marketing image)

Headline

Up to 25 characters

Description

Up to 90 characters. Can include a short summary or powerful call-to-action

Call-to-Action Button

Up to 15 characters

View Details on Google

About Discovery Ads:

These require the following: headlines, descriptions, images, logos, Final URL, and CTA. See the requirements below.

Images

To get the greatest reach, upload multiple 1.91:1 landscape images. You can upload up to 15 marketing images for a single creative.

  • Landscape image (1.91:1): Min size: 600×314. Recommended: 1200×628. 5MB max file size
  • Square image (1:1): Min size: 300×300. Recommended: 1200×1200. 5MB max file size
  • Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page.
  • The maximum file size is 1MB and the supported file types are JPG, PNG, and static GIF. You can crop the uploaded images to the required aspect ratios right after choosing the images.

Logos

Upload 1:1 square logos. Logos will be rounded off in ad preview and live rendering on some of the properties. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128. A transparent background is best, as long as the logo is centered. Upload logos that combine well with any of your headlines, descriptions, and images. The maximum file size is 1MB, and most common non-.gif formats are accepted.

Headline

Your headlines are the first line of your ad. Headlines can be up to 40 characters. Write headlines that make sense combined with any of your descriptions, images, and landing page. You can enter up to 5 headlines for a single creative.

Description

Your descriptions add to your headline and invite people to take action. They can be up to 90 characters. Write descriptions that can be combined with any of your headlines, images, and landing page. You can enter up to 5 descriptions for a single creative.

Business Name

Only one business name can be provided for a single creative. It can be up to 25 characters.

Final URL

Default landing page that customers will reach on clicking the ad.

Call-to-Action text

Select the best call to action from the drop-down list in the ad creation tool. If set to “Automatic”, Google Ads will automatically select the call- to-action language to optimize for the best performance.

View Details on Google 

About TrueView:

Videos need to be uploaded to the YouTube channel and set to ‘public’. See the requirements below.

 

Video URL 

Video must be uploaded to YouTube.

Image

Choose from 4 auto-generated thumbnails; To implement custom thumbnails, contact your Google representative. 

Headline Text

25 characters max (any more than 25 will be truncated on some devices).

Description

Two lines 25 characters max each; Description is not shown in Suggestions.

View Details on Google

 

About App Install Ads: 

See the requirements below. 

 

Ad

25 characters in length.

Images

JPG, GIF, or PNG with a maximum size of 150KB; 320×50 pixels, 320×480 pixels, and 300×250 pixels.

Videos

YouTube link to video.

View Details on Google 

 

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