About Text Ads:
It has three parts: headline text, display URL, and description text. See the requirements below.
About Display Ads:
Ad Sizes can be uploaded in multiple different formats and sizes. You can upload image ads as GIF, JPG, and PNG. Max. size 150KB. See the requirements below.
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
160 × 600 Wide skyscraper
300 × 600 Half-page ad
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
320 × 50 Mobile banner
320 × 100 Large mobile banner
About Responsive Display Ads:
These require two things: a marketing image and a logo. See the requirements below.
Landscape Marketing Image
Ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.
Square Marketing Image
Image should be greater than 300 x 300. The file size limit is 5120KB.
Square (1:1) and should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200.
Landscape (4:1) logo, which should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. The file size limit is 5120KB.
About Gmail Ads:
The expanded ad specifications requirements are below.
Accepted Image Formats
JPEG, JPG, PNG, GIF (non-animated)
Landscape (1.91:1): 1200×628 (minimum size required: 600×314).
Square: 1200×1200 (minimum size required: 300×300)
Logo Image Size
Square: 1200×1200 (minimum size required: 144×144). Aspect ratio must be 1:1.
Logo maximum file size: 150KB (1MB for header image and marketing image)
Up to 25 characters
Up to 90 characters. Can include a short summary or powerful call-to-action
Up to 15 characters
About Discovery Ads:
These require the following: headlines, descriptions, images, logos, Final URL, and CTA. See the requirements below.
To get the greatest reach, upload multiple 1.91:1 landscape images. You can upload up to 15 marketing images for a single creative.
Upload 1:1 square logos. Logos will be rounded off in ad preview and live rendering on some of the properties. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128. A transparent background is best, as long as the logo is centered. Upload logos that combine well with any of your headlines, descriptions, and images. The maximum file size is 1MB, and most common non-.gif formats are accepted.
Your headlines are the first line of your ad. Headlines can be up to 40 characters. Write headlines that make sense combined with any of your descriptions, images, and landing page. You can enter up to 5 headlines for a single creative.
Your descriptions add to your headline and invite people to take action. They can be up to 90 characters. Write descriptions that can be combined with any of your headlines, images, and landing page. You can enter up to 5 descriptions for a single creative.
Only one business name can be provided for a single creative. It can be up to 25 characters.
Default landing page that customers will reach on clicking the ad.
Select the best call to action from the drop-down list in the ad creation tool. If set to “Automatic”, Google Ads will automatically select the call- to-action language to optimize for the best performance.
Videos need to be uploaded to the YouTube channel and set to ‘public’. See the requirements below.
Video must be uploaded to YouTube.
Choose from 4 auto-generated thumbnails; To implement custom thumbnails, contact your Google representative.
25 characters max (any more than 25 will be truncated on some devices).
Two lines 25 characters max each; Description is not shown in Suggestions.