Length Limits:

Field

Max Length

Headline 1

30 characters

Headline 2

30 characters

Headline 3

30 characters

Description 1

90 characters

Description 2

90 characters

Path (2)

15 characters

Marketing Images

To get the greatest reach, upload multiple landscape images. We need at least 4-6 images; max 15.

• Landscape image (1.91:1): 1200×628. 5MB max file size
• Square image (1:1): 1200×1200 recommended. 300×300 minimum size. 5MB max file size
• Select images that work well with your logo and can be combined with any of your headlines, any of your descriptions, and your landing page.
• The supported file types are JPG, PNG. You can crop the uploaded images to the required aspect ratios right after choosing the images.

Logos

Upload 1:1 square logos. Logos will be rounded off in ad preview and live rendering on some of the properties. The recommended dimensions are 1200 × 1200, but logos can be as small as 128 × 128. A transparent background is best, as long as the logo is centered. Upload logos that combine well with any of your headlines, descriptions, and images. The maximum file size is 1MB, and most common non-.gif formats are accepted.

Headline

Your headlines are the first line of your ad. Headlines can be up to 40 characters. Write headlines that make sense combined with any of your descriptions, images, and landing page. You can enter up to 5 headlines for a single creative.

Description

Your descriptions add to your headline and invite people to take action. They can be up to 90 characters. Write descriptions that can be combined with any of your headlines, images, and landing page. You can enter up to 5 descriptions for a single creative.

Business Name

Only one business name can be provided for a single creative. It can be up to 25 characters.

Final URL

Default landing page that customers will reach on clicking the ad.

Call-to-Action text

Select the best call to action from the drop-down list in the ad creation tool. If set to “Automatic”, Google Ads will automatically select the call- to-action language to optimize for the best performance.

250 × 360 Triple widescreen

300 × 250 Inline rectangle

336 × 280 Large rectangle

160 × 600 Wide skyscraper

300 × 600 Half-page ad

728 × 90 Leaderboard

930 × 180 Top banner

970 × 90 Large leaderboard

Landscape Marketing Image

Ratio of 1.91:1 and be greater than 600 x 314. The file size limit is 5120KB.

Square Marketing Image

Image should be greater than 300 x 300. The file size limit is 5120KB.

Logo 

Square (1:1) and should be 128 x 128 or greater. The recommended size for the square logo is 1200 x 1200. 

Landscape (4:1) logo, which should be 512 x 128 or greater. The recommended size for the landscape logo is 1200 x 300. The file size limit is 5120KB.

Video URL 

Video must be uploaded to YouTube.

Image

Choose from 4 auto-generated thumbnails; To implement custom thumbnails, contact your Google representative. 

Headline Text

25 characters max (any more than 25 will be truncated on some devices).

Description

Two lines 25 characters max each; Description is not shown in Suggestions.

Ad

25 characters in length.

Images

JPG, GIF, or PNG with a maximum size of 150KB; 320×50 pixels, 320×480 pixels, and 300×250 pixels.

Videos

YouTube link to video.