August is jazz month in Carson City. The Mile High Jazz Band Association—an IRS recognized 501(c)3 non-profit and organizer of the Carson City Jazz Festival—retained Xtropy’s services to help get the word out for their month-long jazz festival in Nevada’s capital city.
With over 100 musicians and over 50 performances all month long, there’s certainly a lot to be excited about.
Xtropy Web Marketing worked to create a brand awareness PPC campaign on both Google AdWords and Facebook. The Google AdWords display and content ads were geo-targted to people living outside a 500-mile radius of Carson City in order to adhere with grant specifications that were funding the campaign. The Facebook ads directed people to like and fan the jazz festival’s Facebook page in order to share event details and re-market to them in the future.
The results:
- Daily pageviews on Facebook were up 20-fold
- Page likes went from 39 people to 231 in five weeks—a 500% increase.
- Traffic to their website was up over 710%
With free musical events in Carson City all month long, take a quick peek at their Facebook page or their website to see what performances interest you.
If you’re a non-profit or charity looking for customized internet marketing consulting, contact us today for a free quote.
