Google Places SEO is Changing

If you’re a local business, local SEO is very important to you. After all, that’s what gets you higher on the Google Places map. If you have been following along with Google Places’ changes, you may have seen this, but if not, here it is.

Until now, Google Places would amalgamate references to your business as well as reviews (called citations) from third-party websites like Yelp.com, TripAdvisor.com, and more. People could leave you a review on InsiderPages.com and it would magically appear on Google Places. It was important to get citations from multiple different sources and ensure that all the good reviews were showing at the top.

Not anymore.  Here’s what Google said about their changes:

“Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that have been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we’re continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe…”

So now, ONLY the reviews on Google (made by registered Google users) will count. As you know, Google likes to show the ‘best’ companies first, so in order to get to the top of Google Places, you’ll need to have lots of great 5-star reviews on Google Places and not so much of the third-party websites.

So instead of asking your customers/patients/clients to leave a review for you somewhere else like Yelp, you’ll need to direct them, to your Google Places listing and have them leave you a comment there.

Need help getting to the top of Google Places?  We can help.  Contact us today for a free quote.