Introducing AdWords Call Only Ads

Google’s AdWords platform recently announced the release of AdWords pay-per-clicks ads targeted to call-ready mobile devices. The new ad format replaces the normal header with the business’ phone number. When a searcher clicks the ad, it initiates a phone call to the business’ phone. The service has already proven to increase conversion rates with Xtropy’s […]

Web Marketing in a Resort Town

If you’re in charge of marketing for a business here in Lake Tahoe, or even any other resort town, you’ve got it made. First, people are always looking for you. Whether it’s for a vacation, a conference, or real estate investment opportunities, you’re on the demand end of the equation. Skiing, biking, hiking, fishing, and […]

Why Isn’t My Website Showing on Google?

We get this question a lot. If your website is nowhere to be found on Google, Yahoo, Bing, or the other search engines, it’s typically for one of about five reasons. Go through the checklist below and make sure you haven’t fallen victim to one of these traps: Your website is complete, or mostly, Flash […]

Why Local Lead Generation Makes Sense

If you’re a small business owner—say an electrician, a physical therapist, a dentist, or even a real estate broker—you know that getting people to call or request your services can be difficult. Between running your business, managing your staff, paying bills, and keeping yourself afloat, there’s hardly any time to run an advertising campaign or do […]

5 Tips to Boost Your Email Marketing Campaigns

First, it needs to be said that if you don’t currently have an email marketing strategy, you’re leaving money on the table.  When used correctly, email marketing can provide a sizable revenue channel for any business—B2C, B2B, or otherwise.  In fact, the size and profitability of an email list is an important factor in valuating […]

Social Media: A ‘Must-Have’ to Rank Well

Before we look into the future, we need to see where we’ve been.  In last several years, search engines like Google decided that a good way to measure public acceptance and subject matter authority is to measure the number of incoming links to a website or web page.  That all makes sense, right?  If people […]

Google Places SEO is Changing

If you’re a local business, local SEO is very important to you. After all, that’s what gets you higher on the Google Places map. If you have been following along with Google Places’ changes, you may have seen this, but if not, here it is. Until now, Google Places would amalgamate references to your business as […]